Most realtors handle the listing. I handle the lifetime.
Full-service East Bay real estate for families and owners in transition — handled with speed, discretion, and zero loose ends.
What brought you here today?
- Closed volume
- ~$340M
- Closed volume
- Avg. on market
- 11-day
- Avg. on market
- East Bay
- 18 yrs
- East Bay
- Licensed
- DRE 01845823
- Licensed
On a Tuesday in March, Janet got the call she'd been dreading for fifteen years.
Her mother had fallen. The house in Pinole was no longer safe. Within a week, Janet would be sorting through fifty-six years of her parents' belongings and trying to figure out, on top of everything else, what to do with the house.
Roger also writes at Plan Your Passing — a companion project of scripts, checklists, and real talk for families navigating estate planning and inheritance. planyourpassing.org ↗
The Agent
Roger Grubb · 18 years in the East Bay.
Security Pacific Real Estate · 2300 Henry Ave, Pinole
“Most realtors will handle the listing. I handle the lifetime.”
Roger's Assistant
Chat · schedules calls · texts Roger
Live AI assistant · texts Roger directly when you need to talk
18 Years
East Bay practice
~$340M
Closed volume
11 days
Avg DOM
DRE 01845823
Verifiable license
Beyond family transitions
Roger also specializes in fast, dignified sales for owners facing layoff, AI displacement, pre-foreclosure, divorce, or relocation pressure.
The Menu
You came here for a reason.
Pick the path that fits.
Every family arrives at real estate from a different doorway. Whatever brought you here today, the right next step is below. Roger does all of it — so you only need to make one call.
The full-service difference
One call.
One person.
Everything in between.
Most real estate agents will sell your home. Roger will help you get through everything that happens before, during, and after — at no extra fee. This is the work the rest of the industry treats as someone else's problem. For Roger, it's the job.
When you call him about your parents' home, here is what happens.
01
Walk the home with you
No pressure, no listing pitch. The first visit is just to listen, look, and tell you honestly what the house needs and where it sits in the market.
02
Coordinate the cleanup
A lifetime's worth of belongings. Estate sale companies, donations, hauling, document recovery, and legal firearm disposition (CA DROS, FFL coordination, intra-family transfers) — Roger has the network and project-manager mindset to run it all.
03
Bring the home to minimum specs
Painters, electricians, plumbers, roofers, landscapers. Most homes need a list of small repairs to clear inspection and photograph well. Roger schedules, supervises, and pays vendors so you don't have to.
04
Stage and photograph
Professional staging where it returns the investment; tasteful styling where it doesn't. Drone, twilight, and architectural photography included on every Security Pacific listing.
05
Market and negotiate
MLS, social, the full Security Pacific network, and Roger's eighteen-year buyer database. Multi-offer scenarios negotiated for the highest net to your family.
06
Close — and stay in touch
Title, escrow, signing, key handover. And a final email two weeks later checking in. The work doesn't stop at the close.
The unfair advantage
Most agents still work like it's 2015. We don't.
Every tool below was built for our own clients — no one else has them. Roger pairs 18 years of West Contra Costa knowledge with AI that lets you see the numbers, walk the comps, and know the neighborhood before you ever step inside.
Instant Home Valuation
Enter your address. In under five seconds, an AI model trained on every comparable sale in the metro returns a value you can actually trust. No more "estimate" off by 30%.
Get my valueNeighborhood AI
Ask anything about any West Contra Costa or Berkeley neighborhood — schools, BART commute, what it's like at 9pm on a Tuesday. The AI answers from public data and Roger's 18 years of lived East Bay transactions.
Ask the AIPre-Offer Intelligence
Before you write an offer, we model the home's likely sale price, the seller's motivation, and the competing-bid landscape. You walk in with conviction, not a guess.
Learn the processOff-Market Network
Roger's East Bay relationships surface 1-in-4 homes before they hit BAREIS. If the perfect home doesn't exist on Zillow yet, we already have the seller's agent on a first-name basis.
Get on the listActive & Recently Closed
The record.
Real homes. Real numbers. Eighteen years of West Contra Costa transactions you can audit. The latest below — the full list a click away.
Know your neighborhood
Six West Contra Costa + Berkeley
neighborhoods, told the way only
someone who walks them tells them.
Click any neighborhood for the full profile — median price, days on market, schools, and the AI chat trained on Roger's notes.
The state of West Contra Costa + Berkeley
Q1 2026, in four numbers.
West Contra Costa is the Bay Area’s most under-rated value play in 2026. Inventory is up 22% YoY, days-on-market is down to 16, and the price-to-school-quality ratio in Pinole, Hercules, and El Cerrito beats anything within an hour of San Francisco.
Metro Population
420K
2026 estimate
Median Home Price
$875K
across the East Bay metro
YoY Appreciation
+3.8%
last 12 months
Days on Market
16 (down from 24 LY)
median across the East Bay
Words from clients
Eighteen years.
Zero buyer's remorse.
Roger sold our West Berkeley condo in 12 days at twelve percent over list — four competing offers we never had to sweat. He doesn't treat selling a house like a hobby.
Sacramento St. Sellers
Sold · Berkeley · $1,058,225 · +12%
We'd been looking in Pinole for eight months on our own. Roger found us a court-located 3-bed in Pinole Valley, walked us through the numbers honestly, and got us in at $475/sqft. The whole process took 16 days.
Wallace Ct. Buyers
Purchased · Pinole · $775,000
He's the only realtor I've worked with who told me NOT to make an offer. That cost him a commission and earned my trust forever. He's closed Hercules, Pinole, and a Richmond duplex for me since.
WCC Investor
Investor · 4 transactions · SFR + MF
The next move
Have a 20-minute
conversation with Roger.
No pitch, no pressure — just a real conversation about your home, your timeline, and whether right now is actually the right time.